Author Archives: prestige

Don’t Forget the Finishing Touches

Blog Update #175 – Friday, May 18, 2012 Even if your marketing document is coming together perfectly — with compelling copy, a stunning layout, and quality photos — remember it’s not complete until it’s “finished.” A document’s finishing touches help … Continue reading

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Build Business Relationships with Greeting Cards

Greeting cards are a great way to show your family and friends you are thinking of them on their birthday or holidays. They are also a powerful yet underutilized tool for businesses to reach out and connect with valued customers, … Continue reading

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HTML vs. Plain Text Emails: Which Should You Choose?

After seeing the visual difference between HTML and plain-text emails, it’s hard for many companies to send anything but fancy HTML formatting with every email they send. However, just because you can make HTML emails doesn’t mean you always should. … Continue reading

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Making Your Case: 7 Keys to a Strong Case Study

Everybody loves a good story, and your prospects are no exception. That’s why case studies are so effective. Unlike marketing pieces that focus solely on product features and benefits, case studies present true stories with relatable characters and real-world challenges. … Continue reading

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Complaints: Problem Solvers in Disguise

Blog Update #169 – Friday, April 27, 2012 While it’s hard to think of customer complaints as a good thing, most of them are actually great problem-solving tools for your business. Valid complaints expose problems that cost your business time … Continue reading

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