Prestige Printing & Media Solutions

While holidays and birthdays are the most common times greeting cards are used, businesses can also use greeting cards for business event invitations, staff introductions, product or service announcements, exclusive promotion or discount offerings, gift card holders, employee recognition, thank you cards, follow-up notes, customer anniversaries, grand openings, and more.

Next time you’re looking for a creative way to send a friendly greeting to your customers, give the timeless touch of greeting cards a try.

While HTML messages typically have flashy graphics that grab attention, they also lack a personalized touch and feel more “salesy.” In addition, HTML emails take longer to download, use more disk space, and often gain a bad rap for privacy threats, potential viruses, and information tracking. If a recipient doesn’t accept HTML emails (due to security, bandwidth issues, privacy, etc.) or an email program doesn’t interpret it correctly, your message will appear in plain text with random code that is extremely difficult to read.

Another reason to consider plain text is that more and more people check email on their cell phones, and many still have issues displaying HTML correctly.

Because email is a method of communication, many people believe the focus should be on the message and not how pretty it looks. But marketers also understand that sometimes the only way a message will get read is if it exudes visual appeal.

One solution may be to send emails embedded with both plain text and HTML, or to create a combination of both (an email that looks like plain text yet features basic ROI tracking, a share link, or social media buttons). And don’t forget, we’re also here to help anytime you’d like ideas for communicating in print!

Introduce the customer. Start your case study with a few details about the customer you helped and their business. Who are they? What do they do? What markets do they serve? Who are their key players?

Explain what brought them to you. What was the challenge they were facing? What prompted their decision to seek help? And why did they choose you to help them, rather than your competitor?

Be specific when describing the challenges your customer faced. If numbers are available, use them. They’ll not only make the study more interesting to read but will also provide an added level of credibility and urgency to the situation.

Discuss the process. What steps did you take to solve the customer’s challenge? Who was involved? Why did you choose one option over another? Think like a reporter, and provide details, so readers get a sense of being there “behind the scenes” as decisions were made.

Show tangible, real-world results. As with your earlier explanation of the challenge being faced, the more numbers you can provide to support the results of your effort, the more effective your case study will be in persuading prospective customers that your products or services can produce similar success for them.

Use the customer’s own words to tell the story. Ask your customer to provide you with quotes you can use in the case study. Better yet, have whoever’s writing the piece interview key players at the client company as part of the process. Quotes add credibility and will give the case study more of an authentic, feature article feel.

Make it applicable. Readers will relate to your case studies better if they can see themselves in the companies you’re profiling and the challenges you’ve helped them overcome. Choose customers with compelling stories, measurable results, and broad appeal. If you serve several niche markets, create separate case studies for each.